Using Facebook For Business
One of the most well-known searches on Google is ‘Using Facebook For Business’ and with good reason. Facebook is a phenomenon that offers new techniques to uncover customers and develop relationships. It can also assist to create and reinforce your brand.
In this write-up I will outline some of the practical actions that you can take if you wish to use Facebook for Business.
Use your Facebook Profile – a complete-detailed page becomes available as soon as men and women connect to you and it is your opportunity to develop an impression and stamp your personality.
Use Facebook Groups – you can set up (or join) a group on any topic. Inside groups you have the potential to post text, discussions, pictures, videos and links. As the owner of a group you can also send out messages to your members as usually as you like. Members of groups can invite others to join and so it attainable for a group to grow exponentially in a quite short time. With reputation comes spam – so you will have to devote far more time to moderating your groups as they grow bigger.
Facebook Pages – a Facebook page can include HTML, Flash and Facebook applications. Fans can sign up to your pages (and pass them on to their buddies) and you can once more send messages. DonâEUR(TM)t do anything naughty even though, pages are monitored closely by Facebook!
News Feed and Mini Feed – the News Feed is what you everybody sees on their login page. It is a summary of what is going in your Facebook world – what your close friends are performing, which applications they are installing, which groups they are joining – even simply changing their image, you get to know. The feeds are amongst the most powerful aspects in utilizing Facebook for organization. Contemplate this for a moment. In our viral marketing campaign, we connect with others and when they connect, their connections see the connection by way of their News Feed. Should some of their friends choose to connect, then their friends see the connection. And the chain reaction goes on.
Groups, Pages and Feeds – the foundation to viral advertising. What a lot of organizations fail to do in attempting to use Facebook for organization is to apply what Malcolm Gladwell calls ‘The Law of the Few’. There are three types of men and women who have disproportionate impact on other people – connectors (know lots of folks), mavens (discover new info) and sales folks (persuaders). These are the folks that you want as fans for your pages and members of your groups. By targeting these individuals, rather than indiscriminately trying to connect with hundreds of individuals, your marketing can take on a life of its own. Your marketing will be driven by men and women who know your target audience and whom your target audience trust. The important principle is that making use of Facebook for enterprise calls for a rifle rather than a shotgun method. You may be wondering how you get these connectors, mavens and salespeople on your side. The answer is easy – by offering something of value to them. Involve them in pre-launch activities, send them products for testing, ask for their opinions, hold events. You may possibly notice the similarity with classic PR activities. That’s specifically what they are. In the digital, socially-connected world, these people are the new journalists.
Facebook Events – Facebook Events is an interface for advertising … events. You can produce a page and invite close friends to events via facebook and receive replies through the system.
Notes and Photographs – you can share photographs and weblog posts and by ‘tagging’ they can seem in your friends’ News Feed. This is not an chance for you to broadcast your stock product photos. You need to have to be creative in every little thing you do. It is the unusual and diverse that gets passed on. Bore them and you will be ‘disconnected’.
use Facebook marketing and advertising applications such as Facebook Video, social RSS to promote your blog, IEndorse for testimonials and the various applications to connect with enterprise networks such as LinkedIn and Xing.
Marketplace and Networks – in the past heavily spammed and so tread with caution.