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7 Steps to YouTube Marketing Success

7 Steps to YouTube Marketing Success

7 Steps to YouTube Marketing Success

7 Steps to YouTube Marketing Success. Why should you focus on YouTube when you want to boost your marketing? It’s because Nielsen has reported that more than 15 billion videos streamed from this website. Moreover, when it comes to entertainment and education, people prefer videos over all other types of media.

But, here’s the bad news: The secret is out, many people know about the power of video marketing and the best place to upload their videos.

So, while video marketing is definitely a powerful way to attract traffic while simultaneously building up branding, improving relationships, and enhancing conversion, a lot of people have fully realized this marketing idea and are actively engaged in following through on it.

Additionally, many savvy marketers are clued in to another marketing fact: YouTube is the place to be when it comes to video sharing their product or service. It is estimated that 35 hours of video content are added on to YouTube every minute.

What this popularity amounts to is one simple fact: if you only do what everyone else is doing, you can only expect mediocre results. In order to get exceptional results, you have to do things a little differently. So, in order to compete favorable—to outmatch, outrank, and even outwit the competition— you have to do things in a slightly different way.

7 Steps to YouTube Marketing Success

7 Steps to YouTube Marketing Success

The following 7 steps will help you to enjoy the viral power of uploading a video on YouTube while simultaneously differentiating yourself from other YouTube aficionados.

Step 1: Create videos people love to watch

Step 2: Make it easy to find your videos

Step 3: Brand your video channel

Step 4: Build subscribers with annotations

Step 5: Tell your friends

Step 6: Advertise on YouTube

Step 7: Engage social media

Let us now look at each step in some detail. Be aware, the more closely you follow this formula, the better your results are likely to be. True, you will still get good results if you pick and choose between these steps, but you will get great results if you do all the steps sequentially, creating momentum with each step.

Step 1: Create videos people love to watch

While it’s wonderful to create a video that goes viral, it is not something that you can engineer. Instead, it is something that happens accidentally. For instance, cats that can flush toilets or unknown singers like Susan Boyle who shocked the audience in Britain’s Got Talent definitely attract attention are inimitable.

So, forget trying to contrive a viral video and realistically focus on what you can do to help your audience resolve a problem or fulfill a need.

Focus on something doable, using formats like:

• Tips
• Top ten lists
• Q&A
• Reviews
• How to
• Mistakes
• Traps
• Myths
• Rules
• Guide
• Laws
• Warning signs.

You can have“fireside chat” style video, slide shows, expert interviews, and demonstrations.

Step 2: Make it easy to find your videos

The way to make it easy to find your video is to use a good keyword-rich title, write a keyword-rich description, and add relevant tags.

Ideally, you should do some keyword research for high searches and low competition. Also, be sure to put your website’s URL in the description.

Step 3: Brand your video channel

There are a number of inexpensive ways to start branding your YouTube channel. This makes it easy to recognize and build up a subscriber list.

Here are some ideas:

• Design a custom background.
• Choose colors that match your website’s colors.
• Select a layout with the Player View and set it to autoplay.
• Create a Playlist

Step 4: Build subscribers with annotations

An annotation will appear on the top of your YouTube videos. Here you can add an option for people to subscribe, as well as allows you to embed a link to a newer version of your video.

Step 5: Tell your friends

Use the Post Bulletin tab on the top of your channel to create a link that will appear on the home pages of your friends. This will get your video some extra attention.

Step 6: Advertise on YouTube

YouTube has something similar to Google’s Pay Per Click ads and Facebook ads, but it is much cheaper. A thumbnail of your video will draw attention to it.

Step 7: Engage social media

Think of YouTube in a broader way than just a place to upload your videos. Consider it as a social media platform. When you treat it this way, then you will think of ways of connecting it to your other social media platforms to connect.

Here are some ways to do it:

• After you post a video on YouTube write a blog post around it, and, moreover, send this to your blog subscribers.
• Mention it on Facebook, or even post it on your profile page.
• Tweet it to your followers on Twitter.
• Submit your video to StumbleUpon

Summary

When you simply create a video and upload it to YouTube, you rely on luck to get viewers. But, when you add these 7 steps, you actively inform others about what you have done, and if your video is particularly informative, it can rapidly spread from one person to the next.

People love emailing their friends about great videos that they saw. This is why you don’t just want to throw on any old video. If you want a high-performing video, you have to add enough value to your content to engage people and make them want to discuss it with others.

Moreover, these 7 steps are easy enough to follow along. Sometimes, of course, it can seem overwhelming to do so much, but a simple trick is to schedule each step, and that way you can do this follow-up promotional sequence every time you upload a video on to YouTube.

Try this 7 step formula. You’ll be amazed at what a difference it makes. Look at it another way: since you spent so much time creating and uploading the video, you have an obligation to share your creative ideas with others.

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