5 Steps to YouTube Marketing Success
5 Steps to YouTube Marketing Success. Are you searching for YouTube marketing success? You’re not alone. Up to 48 hours of video get uploaded onto YouTube every minute. That’s a lot of competition. So how do you get the views you’re looking for? This article will offer 5 easy steps to get you started.
1. Make Compelling Content
It’s best not to expect to release a viral video right off the bat, but, luckily, a successful video doesn’t need to go viral to be successful. The point isn’t to become viral, it’s to reach the right audience. Choose a niche, and consider who your audience is. Once you’ve identified who your audience is, create content that suits their needs. Create videos that are helpful, and valuable to your selected audience.
2. Make Your Video’s Easy to Find
Whatever the kind of video you choose to make, it should be easy to find both inside and outside of YouTube. When video results appear on Google, they always appear on the first page, which can only work to your advantage. It’s also a great way to jump ahead of the competition in terms of Search Engine rankings. This is where Search Engine Optimization comes into play.
There are three things you need to focus once you begin optimizing your video:
The title should contain a primary keyword. A good strategy for creating an optimized and intriguing title is to add a colon after the keyword, and then expand on it (or rephrase it in a clear way). For example: “YouTube Marketing: Creating a Successful YouTube Marketing Strategy”. People are also drawn to “How to” titles, “tips” or “steps” titles, and “myths” titles, just to name a few.
It’s a good idea to begin your description with a URL, a URL can make it easier for people to find and share your video. Also, don’t cut the description short. Make it descriptive, helpful, and rich in keywords. This will help people to understand what your video is about, and it will rank better in Search Engine’s.
Don’t ignore the tags. Place any related keywords to your content here, they act as a great tool to help you get found.
3. Take Advantage of Ads
Rates for ads on YouTube are actually fairly affordable (50 cents per click), and they can drive a lot of traffic to your video’s. When you’re creating content for these ads, however, be sure that it’s relevant to your keywords. Google will place your ad based on relevance.
4. Reach Out to Other Social Media Platforms
YouTube is only one social media platform. There are dozens of others out there. Reach out to these platforms, and make your video easy for people to share. There are a number of social media strategies that you can use to your advantage. Here are a few of them:
Consider creating a blog post to go along with your video. Make it rich in keyword’s (both in title, and in content), and use the post to compliment your video. Essentially, your blog and your YouTube video’s will work for each other. The blog will drive traffic to your video’s, and your video’s will drive traffic to your blog. Not to mention, it’s possible to add sharing buttons to the blog, making it easy for viewers to share your content.
Once you’ve completed a video, post it to Facebook. This way, it can reach a large audience.
Good content has the potential to go viral on Twitter, use that to your advantage.
5. Create a Brand
By branding your YouTube channel, you’re creating a unique experience for the user. This transforms your channel into a destination for the user. You can start by creating a custom background. A custom background will add credibility to your name; it makes you look more official. Generic designs are less impressive to potential visitor’s.
Also, try changing your layout to “Player View”. Player View features a video that can be set to auto-play. A video on auto-play automatically credits you with a view, and that can only increase your visibility on YouTube. Consider creating playlist’s that feature your best content, as well. It will draw the viewer to your best video’s, and they may become a fan.